i was hard at work last week using up rolls and rolls of film for my friends over at fresh i am. the photos i took were for their state of mindspring/summer 2010 lookbook. my approach was to portray the words on the hats (that i had the liberty of selecting) through both atmospherics and human emotion. these didn't make the cut, but are a few of my favorites.
view the official release and the meaning behind the state of mind collection here.